Audiences decide in seconds what to click, keep watching, and share. This workshop is about competing for that attention, turning a climate idea into a story with character, conflict, stakes, and a point of view.

​Open to creators at any level, from first-time content makers to experienced filmmakers exploring short-form, creator-first work.

​Participants will learn:

• ​Why storytelling outperforms information

• ​How audiences, algorithms, and attention shape what succeeds online

• ​What drives clicks, watch time, and shares

• ​What makes a strong climate story

• ​How to structure a 3-minute narrative

• ​How to choose the right format or genre for an idea

• ​Lessons from successful creator-led content and narrative shorts, in climate and beyond

​Takeaway: a clearer story concept and a sharper sense of how to structure a short-form climate narrative.

​Part of Carbon Copy 2026, a climate storytelling pitch competition built for the creator economy.

Tuesday July 21 from 7:00PM - 8:00PM ET

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